By fulfilling our responsibilities as a media outlet, we hand over a better society to the children.
Through ABC Group’s various content such as broadcast programming and events, we aim to help create a society where children can have hope for the future.
We convey events and knowledge related to a host of social issues in an accessible manner through news, documentaries and a variety of other programming. We engage particularly in activities adapted to changes in the children’s environment, such as declining birth rate and aging population, and the advancement and growing complexity of information society.
Our “ABCiee Classroom” - a school outreach project in which our employees visit schools - allows children to experience many aspects of the broadcasting workplace, including news coverage, program production, technology, and announcing. Furthermore, we work to enrich such projects as Career Education and Media Literacy Education in collaboration with educational institutions.
We also create field trip opportunities that allow visitors to see in-house studios and broadcasting equipment, and to get a glimpse of program production, as we encourage understanding of the broadcasting business. We are expanding the scope of “ABCiee Classroom” beyond elementary and middle schools, with the aim of utilizing this model in programs for other age groups such as lifelong learning and adult education, and creating further opportunities to interact with viewers, listeners, and users.
Further, the “ABCiee Classroom” incorporates remote classes in response to the new social issue of the spread of infectious diseases, continuing to provide opportunities to learn about the broadcasting business while being cognizant of the health and safety of participants.
In addition, we sponsor regular "Ohanashi no Mori" (Storytelling Forest) events, which are picturebook readings featuring ABC TV news anchors. The events are held at the Nakanoshima Children’s Book Forest, which opened in July 2020, as a project to contribute to children who will be responsible for our future.
In the future, we will continue our partnership and support for cultural facilities during the COVID-19 pandemic, as well as unique broadcast media CSR activities that look to the information society of Tomorrow's Adults.
ABC’s studio tour for elementary and middle school students during summer vacation
ABC's school outreach project, “ABCiee Classroom”