Aiming to be a Comprehensive Content Business Group for the New Era



Hello. Pleasure to meet you.


I am Susumu Okinaka and I assumed the position of president of the Asahi Broadcasting Group Holdings Corporation in April 2018.


The Asahi Broadcasting Group transitioned to a certified broadcasting holding company structure as of April 1, 2018.


The environment surrounding terrestrial TV and radio broadcasting which has supported our group for 67 years is extremely severe and facing an unclear outlook. One purpose of our bold step in transitioning to a holding company system is to create an earnings structure that does not rely solely on broadcasting revenue and another is to cultivate new business fields.


This specific policy is presented in the Asahi Broadcasting Group’s 2018-2020 Medium-Term Management Plan “SUNRISE” which got underway at the same time as its transition to a holding company system. “SUNRISE” shows our determination to boldly take on the challenge of expanding into new business fields as well as to pursue overseas opportunities. 


A new sun is rising.


In Japanese, “Asahi”, the name of our company since its foundation, symbolizes the morning or rising sun. Like the morning sun, we will create new traditions from our origin.


We aim to become a unique corporate group, which has as its backbone the broadcasting business and is eager to take on new challenges, that contributes to society by having each of its group companies leverage their inherent strengths. 


We sincerely appreciate and look forward to your continued support of the Asahi Broadcasting Group.



Susumu Okinaka
Representative Director and President
Asahi Broadcasting Group Holdings Corporation

April 2018